Walmart expands into the wedding dress industry with new fashion line.
Eloquii, a fashion line which caters to women sizes 14 to 28 and was bought by Walmart in late 2018, has unveiled a bridal collection of 50 pieces. All of its bridal products are priced below $900 with dresses starting as low as $89.
The collection will officially launch on Oct. 13 at New York Bridal Fashion Week and will be available to customers via the Eloquii website.
Because many couples delayed their weddings over the last two years of the pandemic, it’s estimated that some 2.5 million weddings will take place in 2022, according to The Wedding Report. The figure is the highest since 1984 and each nuptial is expected to cost an average of $24,300.