Paramount and Warner Bros. are heading toward a new corporate identity. David Ellison has revealed that the combined company will be called Skydance once the merger is completed, while the historic Paramount and Warner Bros. studio names will remain intact as individual brands.
via Deadline:
CEO David Ellison revealed the new name Friday in a post on X. The $110 billion merger is projected to be finalized on Tuesday after a year-long pursuit by Ellison and a two-month delay caused by antitrust lawsuits by 12 states and the Writers Guild of America.
“What once was the peak, is now just the beginning,” Ellison wrote. “Paramount and Warner Bros. shaped over a century of culture. By combining them, we aren’t rewriting history – we’re equipping these iconic studios with a more powerful engine. Together, we are Skydance: a creative-first home for bold, quality storytelling.”
The choice of the name, he said, stemmed from several objectives. One is to preserve the history of Paramount and Warner Bros. as individual entities under the Skydance umbrella. “We never wanted a new corporate identity to diminish, alter or overshadow either one. Instead, we wanted a name that would give the combined company an identity of its own while allowing Paramount and Warner Bros. – and all our extraordinary brands – to remain in the spotlight.”
Ellison said the Skydance name was selected to give the combined company an identity of its own without overshadowing the histories of Paramount and Warner Bros. The massive entertainment portfolio will bring brands including CBS, Paramount+, HBO Max, CNN, Nickelodeon and DC under the broader Skydance umbrella.
